We had an amazing opportunity to design the new Belgrade showroom for J. u. A. Frischeis. When the clients first approached us with the idea for the project based on a totally different concept compered to what we are used to see for this kind of space we were thrilled.

Our vision for the space was to create a modern, effective setting that will also feel warm and welcoming. The balance between the industrial elements and the gray tones with the wood ensured that the space will be dynamic while emphasizing the sheer beauty of the many wood products JAF has to offer.